Now is your chance to lock in.
The Cold Email
Sales Outreach
Masterclass.
What got me every
deal — cold email.
I built a £10M+ enterprise sales career and a publishing deal with Bloomsbury — all through cold email. No warm intro. No paid ads. No luck. Just the right words to the right people at the right moment.
After leaving corporate with no audience, no agency, and no warm intros — I used cold email to lock in a five-figure sponsorship with Garnier Hair Care for Season 3 of my podcast, signing the contract just 3 weeks after my first cold email. Cold email has also delivered me countless brand deals, a literary agent, and a book deal with one of the most respected publishers in the world — Bloomsbury Publishing — with nothing but cold emails.
This 3-day live masterclass is the complete system. I’m teaching you exactly how to write, send and convert cold outreach that books meetings, wins clients, and closes deals — even if no one’s ever heard of you.
Three evenings. Three sessions. Lifetime access to the recordings. This is the only sales education you’ll ever need.
Three Days. Three Transformations.
The webinar showed you the system exists. The masterclass teaches you how to build it. By the end of three evenings you’ll have a prospect list, a lead tracker, three finished templates, and a full follow-up sequence.
- Prospect research using Google Alerts, AI, social media, press releases and LinkedIn — find buyers already in-market
- How to tailor your offering to align with each prospect’s specific needs
- The seniority map: C-suite vs Directors vs Managers — who has budget, who influences, who gatekeeps
- Top-down vs bottom-up strategy: when to email the CMO vs build a champion first
- LinkedIn research walkthrough: find the right person in eight minutes
- Apollo.io live demo: LinkedIn profile to verified email in under 60 seconds
- Five ways to find anyone’s contact details — LinkedIn, reception, website, press releases, AI
- Live build: every attendee creates a 40-name prospect list in real time
- Tone-of-voice mapping: formal vs warm vs casual — which to pick and when
- The open-ended question opener: twelve templates to adapt to your industry
- The 4-part email structure: OEQ → Who you are → Why them → Call to action
- Subject lines that get opened — and the five patterns that always get deleted
- Live email rewrite: Paige takes a bad cold email from the chat and rewrites it on screen
- Personalisation depth: how much research is enough, how much is too much
- Building a lead tracker: what to include, why it matters, how to use it as prospects move through your funnel
- The 5-touch / 6-week sequence: The Bump → Value Add → Pattern Interrupt → Multichannel → The Break-Up
- Best follow-up formats — tailored templates and strategy for frequency and copy that gets responses
- MEDDIC qualification framework: scoring every lead out of 12 — who to chase, nurture, or drop
- Live setup of the free Google Sheet pipeline tracker — screen-shared, step by step
- Time-blocking: Golden Hours, the 30-Day Rule, the dual-channel weekly rhythm
Everything you need to
start sending immediately.
Everything you need to start sending immediately after Day 1.
Book Your Seat at £197 →
