We are a community that embraces our natural coils, curls and textures with PRIDE. We uplift the BEAUTY in our curl patterns, no matter how loose or how tight, standing together.

Connected in experience.

United in texture.

Join the team. Support the movement.

Get Ready With Dionne Smith!


We will be ordering a limited number of T-Shirts for our second upcoming Spring drop. All Pre-Orders will be fulfilled on a first come first served basis until our Summer launch.

Make sure you get your pre-orders in now to secure your spot on the team!

Get Ready With Dolly Sembi!

Get Ready With Nicola Harrowell!