{"product_id":"mastering-the-art-of-email-outreach-a-beginner-s-guide-to-building-connections-volume-ii","title":"Mastering the Art of Email Outreach: A Beginner’s Guide to Building Connections (VOLUME II)","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMASTERING THE ART OF EMAIL OUTREACH The Corporate-Grade Follow-Up System By Paige Lewin · Volume II\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eWHAT THIS IS \u003c\/strong\u003e\u003cbr\u003eThe follow-up playbook. The full system for what happens after you send the first email — the part that 70% of founders never do, and the reason most cold outreach \"doesn't work.\" This is the exact infrastructure used inside corporate sales floors at Salesforce, Oracle, IBM, and HubSpot — adapted for solo operators with limited time and no sales team to lean on. MEDDIC qualification, time-blocked prospecting, a tracked pipeline, and a 5-touch follow-up sequence with copy-paste templates for every email. If you've ever sent a great first email, heard nothing, and assumed it was rejection — this is the volume that proves you were probably one or two touches away from the meeting.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eWHO THIS IS FOR \u003cbr\u003e\u003c\/strong\u003eFounders, creators, consultants, and freelancers who have already read Volume I — or who already know how to send a strong first email — and are ready to install the system that turns those emails into booked meetings. This is for the person who has been sending cold emails into silence and quietly concluding \"cold outreach doesn't work for me.\" It does work. You just haven't done 10% of the work required to fairly test it. This volume fixes that — permanently. You do not need a sales background. You do not need software. You do not need a CRM yet. You need this guide and the discipline to send the next four emails.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eWHAT'S INSIDE \u003c\/strong\u003e\u003cbr\u003eSeven chapters. Forty-five pages. Every single thing you need to go from sending one-off emails into the void to running a real pipeline that books meetings every week.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCHAPTER 01 —\u003c\/strong\u003e Why the First Email Isn't Where Deals Are Won The 80\/20 reality of follow-up. Why 80% of B2B deals close between touch 5 and touch 12, why most founders quit at touch 1, and the four reasons people give up too early. Includes the mindset shift that separates hobbyist outreach from professional outreach.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCHAPTER 02 —\u003c\/strong\u003e The Numbers Game · It's Math, Not Magic The single biggest reason cold outreach fails for non-corporate founders: they have no idea what \"enough\" looks like. Five cited data points from RAIN Group, Brevet, Marketing Donut, Woodpecker, and LinkedIn. The 1-in-10, 1-in-5, 1-in-3 close rate scale and where you actually sit. The full math walked through: want 5 replies a week? Here's exactly how many emails to send.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCHAPTER 03 —\u003c\/strong\u003e Block the Time, Build the Habit Drawn from Jeb Blount's Fanatical Prospecting. The Three Laws (The 30-Day Rule, Law of Replacement, Golden Hours). The Three P's of prospecting. A sample weekly diary block with the exact same-day dual-channel rhythm I run on — email batch in the morning, LinkedIn connection request with a personalised note the same afternoon. Five hours of prospecting per week, ring-fenced and uninterruptible.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCHAPTER 04 —\u003c\/strong\u003e Track Every Lead · Spreadsheet to CRM Your memory is not a system. A free 9-column Google Sheets pipeline tracker template you can build in ten minutes. The five lead stages (COLD → ENGAGED → QUALIFIED → MEETING → CLOSED). The signals that tell you when to graduate from a spreadsheet to a CRM. Plus my three recommended CRMs — HubSpot Free, Pipedrive, and Notion — with direct links to each.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCHAPTER 05 — \u003c\/strong\u003eQualify Before You Chase · MEDDIC The qualification framework used by the most profitable B2B sales teams in the world — taught here for solo founders for the first time. The six MEDDIC letters in plain English: Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion. Includes a printable MEDDIC scorecard so you can grade every active lead out of 12 in under ten minutes — and stop chasing the people who couldn't sign a deal if they tried.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCHAPTER 06 —\u003c\/strong\u003e The 5-Touch Follow-Up Sequence Five emails over six weeks. Each with a different psychological function. Full copy-paste templates for every single touch — The Bump (Day 3), The Value Add (Day 10), Pattern Interrupt (Day 21), Multichannel (Day 35), and The Break-Up (Day 45). Plus engagement triage: how to read open and click data and adjust your next move based on what the lead is actually doing.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCHAPTER 07 —\u003c\/strong\u003e FAQs \u0026amp; Glossary Every common question answered: do I really need MEDDIC for small deals? What if they reply on email 2 — do I still send the rest? Can I automate this? How do I know when to give up? Plus a full glossary of every sales term used throughout the book, defined in plain English.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eWHAT YOU WALK AWAY WITH\u003c\/strong\u003e By the time you finish this ebook, you will: → Understand exactly why most cold outreach \"doesn't work\" — and how the math actually breaks down → Know your close rate, your weekly email target, and how to work backwards from your revenue goal → Have a weekly prospecting rhythm diaried in — same-day email + LinkedIn touches, ring-fenced and protected → Be running a free 9-column lead tracker that tells you who to follow up with today, this week, and this month → Be using MEDDIC to qualify every active lead and protect your time from prospects who can't actually buy → Have five copy-paste follow-up templates ready to send for any campaign → Know the difference between pushing too hard and walking away too early — and exactly when to do each\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eTHE FORMAT\u003c\/strong\u003e A 45-page interactive PDF, designed in landscape (16:9) so it reads beautifully on any screen — laptop, tablet, or phone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery chapter opens with a graphic-led visual hero page — bold infographics, data visualisations, and pull-quotes — followed by clean magazine-style content pages with cards, tables, and real templates. Clickable links built throughout the document so you can jump between chapters instantly or click straight through to tools like HubSpot, Pipedrive, and Notion the moment they're referenced.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIncludes:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e7 chapters of pure teaching content\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e4 dedicated visual hero pages (infographics for the 80% rule, the 8-12 touchpoint reality, the pipeline flow, and the 6-week timeline)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eA printable MEDDIC scorecard\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eA free spreadsheet tracker template\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e5 full follow-up email templates ready to copy and adapt\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e78 internal chapter links + 33 external resource links built into the document\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eTHE BACKGROUND\u003c\/strong\u003e I'm Paige Lewin — author of How to Love Your Afro (Bloomsbury, 2025), founder of Team Texture, host of the Texture Talks podcast, and an award-winning sales consultant who spent over eight years on corporate sales floors before building this for solo operators.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eI've led seven-figure account targets. I've trained sales teams on the exact frameworks you're about to read — MEDDIC, Fanatical Prospecting, pipeline discipline. These aren't startup hacks; they're the systems used by the highest-performing B2B sales teams in the world.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eI built Volume II because almost everyone who reads Volume I asks the same follow-up question: \"I sent the email. What now?\"\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is the answer.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eWHY THIS GUIDE EXISTS\u003c\/strong\u003e The first email gets you noticed. The follow-up gets you paid.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAlmost nobody teaches this to founders. Sales training is locked inside corporate environments — expensive certifications, in-house playbooks, mentorship that takes years to access. Meanwhile, every solo founder, creator, and consultant trying to grow a business is sending cold emails with no system around them and concluding they're bad at it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYou're not bad at it. You haven't been taught the part that actually matters. Volume II strips the corporate gloss off the most effective sales frameworks in the world and rebuilds them for one person operating with limited time and high stakes.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt is the lowest-cost, highest-leverage system you can install in your business this week.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eWHAT YOU GET →\u003c\/strong\u003e Instant download — read it on any device, forever → 45-page interactive PDF with clickable links throughout → Seven full chapters covering every step from silent inbox to booked meeting → Real templates, real frameworks, real industry data → Lifetime access — re-read any time you need a refresher\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe difference between people who get the meeting and people who don't is rarely the first email. It's the second. And the third. And the fifth. The people who win are the ones who send the next one.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis guide gives you the system, the templates, and the discipline to be that person — without ever feeling pushy, and without spending another minute wondering if cold outreach \"works\" for you.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt works. Now go and run the system.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e— Paige\u003c\/p\u003e","brand":"Team Texture","offers":[{"title":"Default Title","offer_id":57060225384713,"sku":"ART-EMAIL-OUTREACH2","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/5757\/4921\/files\/mastering-email-outreach-vol2-cover_1.png?v=1778837346","url":"https:\/\/www.teamtexture.co.uk\/de\/products\/mastering-the-art-of-email-outreach-a-beginner-s-guide-to-building-connections-volume-ii","provider":"Team Texture","version":"1.0","type":"link"}